Project: :60 Radio — “Different Moms” SFX: MUSIC BED ANNCR: Why do Mom’s breastfeed? Let’s let them tell us. Mom #1: The minute I start breastfeeding—I know I’m starting to protect my baby from obesity and diabetes. Mom #2: Each day I breastfeed, I can actually burn up to 600 calories. Mom #3: After just a week of breastfeeding, my baby will already be developing a stronger immune system. Mom #2: After only a month, my chances of getting breast cancer start going down. ANNCR: Every day, a Mom breastfeeds is one more day of better health for baby—and for Mom. So, whether mom breastfeeds for a month or a year, every ounce counts. Mom #1: I like the part about burning 600 calories a day—because that means I can get my figure back. Mom #2: Oh yeah, I’m breastfeeding for as long as I can. (laughs) (9) ANNCR: Visit breastmilkcounts.com or call 800-514-MOMS for more information about breastfeeding. Texas law provides moms the right to breastfeed in public. This message brought to you by WIC and the Department of State Health Services.